It's that time of year again. The AdNews Agency of the Year awards are just a month away, and after many long hours of deliberation, the judges have spoken and whittled the entrants down to a list of finalists.
Clemenger, Saatchi & Saatchi and Leo Burnett are each up for six awards overall, with Cummins&Partners and M&C Saatchi named as finalists in four categories each.
We had more entries than ever before and the two new categories; Best use of Data and The Branded Content Award gave the judges something new to chew over.
All will be revealed at the awards ceremony on 5 March. You can buy tickets for the black tie soiree here: Book a place!
The overall AdNews Agency of the Year winner will be announced at the event, alongside the winners in each category, and the inductee into the Advertising Hall of Fame. Last year, Cummins&Partners was named the AdNews Agency of the Year.
And don't forget there are $500 prizes for the Bauer Media Best-Dressed Awards - male and female.
NSW Agency of the Year
Leo Burnett Sydney
The Monkeys
One Green Bean
Saatchi & Saatchi
Victorian Agency of the Year
BWM Melbourne
CHE Proximity
Clemenger BBDO Melbourne
Cummins & Partners
Leo Burnett Melbourne
State Agency of the Year
BCM QLD
The Brand Agency WA
Clemenger BBDO Brisbane QLD
GPY&R Brisbane QLD
Marketforce WA
Media Agency of the Year
Universal McCann NSW
Cummins & Partners VIC
Bohemia Group NSW
Match Media NSW
MEC NSW
Direct Agency of the Year
Lavender NSW
With Collective NSW
The Works NSW
Digital Agency of the Year
Match Media NSW
Soap Creative NSW
VML Australia NSW
Specialist Agency of the Year
Edge NSW
Imagination
Maud NSW
Mnet NSW
Independent Agency of the Year
Bashful NSW
Cummins & Partners VIC
The Hallway NSW
The Works NSW
Small Agency of the Year
3RDSPACE NSW
Core NSW
YOLO NSW
PR Agency of the Year
Magnum PR NSW
Mango Australia VIC
Red Agency NSW
Emerging Agency of the Year
Adhesive PR NSW
The General Store NSW
XPO Brands NSW
YOLO NSW
Advertising Network of the Year
Clemenger BBDO NSW
M&C Saatchi NSW
Leo Burnett NSW
Media Network of the Year
MEC NSW
OMD Australia NSW
Universal McCann NSW
Media Campaign of the Year
Ikea Air Bnb - The Monkeys / Mango NSW
Kia Game On - Initiative NSW
OPSM Penny The Pirate - OMD - M2M NSW
Art Gallery NSW - Pop to Popism - Universal McCann NSW
Digital Campaign of the Year
Optus Clever Buoy - M&C Saatchi NSW
Drinkwise How To Drink Properly - Clemenger BBDO Melbourne VIC
OPSM Penny the Pirate - Saatchi & Saatchi NSW
RSL Anzac Appeal - DDB Melbourne VIC
Samsung 'S-Drive' - Leo Burnett, Sydney NSW
Ad Campaign of the Year
ANZ GAYTMS - Whybin / TBWA Group Melbourne VIC
OPSM Penny the Pirate - Saatchi & Saatchi NSW
Radiant – Radiant Return - DDB Melbourne VIC
MLC, Save Retirement - Clemenger BBD Melbourne VIC
Toyota Hilux Unbreakable Driver - Saatchi & Saatchi NSW
Ad of the Year
ANZ GAYTMS - Whybin TBWA vic
St John Ambulance Break The Barrier - The Brand Agency WA
Optus Clever Buoy - M&C Saatchi NSW
Toyota Hilux Unbreakable Driver - Saatchi & Saatchi NSW
The Best Use of Data Award
Rip Curl Search GPS - VML Australia NSW
Telstra Trading Desk OMD NSW
CommBank Working Capital 'See More Inside' - M&C Saatchi NSW
The Branded Content Award
Samsung 'S-Drive' - Leo Burnett, Sydney NSW
CGU The Small Business Stars - Cummins & Partners VIC
Radiant – Radiant Return - DDB Melbourne
The Game Changer Award
Kia Game On - Initiative NSW
ANZ GAYTMS - Whybin TBWA VIC
Drinkwise How To Drink Properly - Clemenger BBDO Melbourne VIC
OPSM Penny the Pirate - Saatchi & Saatchi NSW
Samsung 'S-Drive' - Leo Burnett, Sydney NSW
The UN LTD Award
Bohemia for Sydney Story Factory 'Radio With Pictures'
DDB Melbourne for RSL 'Anzac Appeal'
GPY&R Sydney for Climate Reality Project 'Why? Why Not?'
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop me a line at rosiebaker@yaffa.com.au
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