Henry Tajer.
Seven West Media has appointed Henry Tajer to the new role of chief commercial officer.
Tajer, reporting to CEO Jeff Howard, will be responsible for leading and driving all revenue operations.
He is one of Australia's most senior advertising and marketing executives, with a 25-year career that includes roles here and in the US, including with IPG Mediabrands, Amazon Media Group and Dentsu Aegis Network.
“I am excited to be joining the amazing team at SWM. This is a unique moment for both Seven and the broader marketplace, presenting a tremendous opportunity to shape our offering and drive growth.
"I look forward to contributing to the company’s success and to the industry at large by delivering outcomes that create value for all of our partners and audiences.”
Seven, like other television networks, is facing a challenging advertising market. At last report, revenue for the first half of the current financial year was pacing down about 6.5%. The company is due to report results next month.
In his new role, Tajer will collaborate with key partners, including clients, media agencies and industry bodies to drive growth and strengthen SWM’s market position.
Seven’s national television sales director Katie Finney, national digital sales director Jordan King and head of sales strategy and enablement Vikki Friscic will report to Tajer.
“While we are making solid progress on our television and digital audience and revenue objectives, the television advertising market remains challenging," Howard said.
“The opportunity to engage someone with Henry’s experience and reputation to turbo-charge our ambition was too good to miss.
"With his extensive experience in the advertising, marketing and media industries here and overseas, Henry will bring a unique and valuable set of skills to this new role at Seven and will be a great addition to our management team as we seek to drive transformative growth.
“Henry joins a great team currently led by Katie, Jordan and Vikki, who are already changing the way we work with clients and agencies and achieving strong results in a challenging market. Under Henry’s leadership the four of them will make a formidable team."
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