Independent integrated agency Hello Social has won Unilever Australia’s Lynx creative account following a review.
Hello will lead a re-investment in the Lynx brand as it looks to launch a Fine Fragrance Collection in Australia and New Zealand.
Unilever head of media and content Alison Holland said Hello’s unique capabilities and cultural perspective really impressed the team.
"We are very excited to be launching this amazing new Lynx range with them as part of an expanded Agency Village," Holland said.
Hello managing partner Sam Kelly said Lynx is an intergenerational icon and a part of growing up in Australia.
"We are honoured to be partnering with Unilever and their progressive team to bring this exciting new range to market," Kelly said.
Hello will lead creative and activation in partnership with an expanded Agency Village that includes Mindshare and Forward PR.
The latest activity goes live July 1.
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