Dan Fryer, after five years as creative director at The Monkeys, part of Accenture Song, is moving to indie Hello Social.
Fryer, as executive creative director, will spearhead Hello Social’s creative vision, collaborating across editorial, studio, production, talent, media and PR.
Fryer brings experience across both traditional and non-traditional platforms, where he’s been awarded Effies, One Show, AWARD, Cannes Lions, Titanium Grand Prix and D&AD Black Pencil.
Fryer's first projects for Uber and Lynx are due to be launched by Hello this week.
Hello managing partner Sam Kelly said the appointment is undoubtedly the right move.
"The fact that one of Australia’s most decorated creatives believes in what we are building here is a huge vote of confidence," Kelly said.
"In addition to exceptional craft, it was important we found a creative leader with shared values: Hustle and Heart, For the Greater Good of the Team and Chase the GOAT.
"Dan’s not only a brilliant mind, he’s a brilliant partner.”
Hello executive creative director Dan Fyer said Hello is an exciting place to be with its diverse mix of talent, specialities and impressive list of clients.
"I look forward to getting stuck in and growing the creative team (wink wink)," Fyer said.
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.