Hearts & Science chief experience officer Jon Betts has moved into the newly created role of general manager – creative and media.
He will lead integrated creative and media partnerships at national level, driving integrated process and teams, as well as new business.
As the newest agency in Omnicom Media Group’s suite of media agencies, Hearts & Science centres on the use of both data and emotional connections to deliver on customer journey value drivers.
This change in Betts' role is part of a move by the agency to "sharpen" its focus on the customer journey, ensuring it can partner effectively with Omnicom creative agencies to deliver fully integrated communications solutions to clients.
Prior to joining Hearts & Science as chief experience officer a year ago, Betts headed up OMD’s McDonald’s account for four years.
With nearly two decades’ agency experience, he has been instrumental in a spate of new wins in the integrated creative and media space.
Hearts Australia CEO Jeremy Bolt says he is "delighted" to have someone as experienced as Jon to lean into this newly created role.
“This is a pivotal time in history for obvious reasons and there is ample evidence to support improved outcomes from a focus on the customer journey," Bolt says.
"Now more than ever we should be innovating for our clients and offering joint creative and media solutions to ensure creative is purpose-fit for channel, customers and context.
“Jon brings a wealth of experience to drive strategy for our clients at this time.”
Betts says it has become key to understand the customer journey more than ever.
“When that thinking is integrated with creative teams, leading to channel thinking both influencing and being influenced by the creative idea; clients receive more effective communications plans where messaging aligns to audience, environment and placement," Betts says.
“As an agency, we are determined to deliver for our clients. We know the best outcomes for our customers result from integrated creative and channel thinking to drive the overall plan.”
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