Hearts & Science has launched in New Zealand following its recent successful opening in Australia.
The global communications agency will sit alongside OMD and PHD in Omnicom Media Group’s stable of brands as it’s data and customer experience driven marketing unit.
Hearts was first launched in North America in April 2016 with some of the world’s largest brands as clients, including P&G and AT&T.
Now it has a global foothold of 26 offices around the world including New York, London, Tokyo, Toronto, Dubai, Sydney and Melbourne.
Jane Stanley, previously managing director of Resolution, Annalect and OMD Programmatic (all existing businesses of OMG) has been named CEO of Hearts & Science, New Zealand.
Jane joins Nigel Douglas and Nikki Grafton in reporting directly into Peter Horgan, OMG CEO of Australia and New Zealand.
Horgan said: “Under Jane’s leadership, our data and technology capability represents the gold standard for depth and capability in the region. With her combined expertise in business and brand strategy, data and analytics, technology and agency management, she is more than capable of translating the global Hearts & Science success story into the NZ market."
Jane Stanley believes that with the aim of creating more seamless customer communication experiences, the mission is to leave a positive mark on the industry.
“‘The Hearts & Science proposition has always held great appeal to me," she says. "The ‘Heart’ is focused on respecting that today’s consumers are super smart and brands need to evolve with their changing needs rather than just push consistent messages. The ‘Science’ is about digging deeper into the data for actionable insights that build individual profitable relationships at scale. All delivered through smart technology choices that are appropriate to each individual brand."
Chris Daley, currently Head of Analytics for Annalect. will became Managing Partner for Hearts & Science.
The business will also be joined by Megan Smith at a senior level who will become Chief Client Officer. Megan has extensive media experience having worked previously at OMD, Carat and TVNZ.
Hearts launches with TheMarket as its foundation client. TheMarket is NZ’s newest online shopping marketplace.
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