Hearts & Science has been appointed media agency for Cleaver’s Organic, part of organic meat businesses Hewitt Foods.
Hearts will further launch the Cleaver’s Organic brand into the Australian market with its new positioning, ‘Meat you’ll feel good about’. The agency will undertake all media strategy, planning and buying across ATL and digital channels.
Advertising will seek to increase awareness among everyday Australian of Cleaver’s organic-first approach. Media will drive product adoption and loyalty for everything from Cleaver’s organic grass-fed beef and lamb to their oven-ready meals and chicken nuggets.
Hearts & Science CEO ANZ, Jane Stanley, said the agency is delighted to have been appointed by this sustainable business and add another purpose-led brand to its growing client list.
"We’re excited to be working with the Cleaver’s team, who have such a clear, genuine mission, and who are so passionate and driven about the importance of sustainable farming to individual consumers, Australia and the entire planet," she said.
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