Content agency within the Hardie Grant Media network Heads & Tales has retained the Zoos Victoria account for a third consecutive term, following a competitive pitch process.
Heads & Tales will continue to manage the creation and production of Zoos Victoria’s publications, including Zoo News, Zooper Kids, Zoos Victoria Magazine, and the annual Impact Report.
Heads & Tales senior strategist Jack Winter said through research and member surveys audiences love print.
"These publications are not only a source of information but also an experience that unites families around Zoos Victoria’s values," Winter said.
“We also saw a desire for audiences craving new content from Zoos Victoria in a range of formats and channels, showing a hunger for further immersion due to their love of the brand.
"We’re excited to partner with Zoos Victoria as we continue to evolve their offering for their members and donors alike."
Heads & Tales managing director Rod Mooseek said for the past five years the agency has showcased stories of rescued and rehabilitated wildlife to highlighting conservation wins and member involvement.
"We’ve worked to bring Zoos Victoria’s mission to life for members and the public alike," Mooseek said.
“We’re thrilled about the opportunity to continue this long-standing partnership. This contract renewal is more than just a business win; it’s a testament to the shared commitment we have with Zoos Victoria in promoting and supporting conservation through high-quality content.”
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