Content agency Heads & Tales, part of the Hardie Grant Media network, has appointed Jennifer Hobson account director and Jack Winter senior strategist.
Hobson, joining from Medium Rare Content Agency, will now be overseeing blue chip brands such as Vinidex, CSR, Procurious, and RACT.
"What’s exciting is stepping into an agency that not only has strong partnerships with key clients but works with brands that have an appetite for delivering meaningful, high-quality content that matters to their audiences,” Hobson said.
Winter joins from digital creative agency Orchard.
"As well as being able to leverage the smarts readily accessible across the broader Hardie Grant Network, to continually elevate how content can shift the dial for our clients – as well as readily integrate content thinking with performance and PR-led ideas,” Winter said.
Heads & Tales managing director Rod Mooseek said Hobson and Winter's experience will help the agency bring its proposition of smart storytelling for an always-on world to life, in more creative ways than ever before.
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