Havas Media is thought to have snagged the $2.4 million Ubisoft account after a competitive pitch led out of the UK market, with the account thought to move from independent agency Essence Media in Australia.
Ubisoft is a multinational video game company responsible for the Assassin's Creed, Rayman, Watch Dogs, and Far Cry series among others.
Havas Media has swiped the account after a pitch which covered the pan-European and the Australian markets, giving the shop 17 countries in Europe plus Australia.
WPP-agency Mindshare had acted on the account in Europe with fellow WPP agency Maxus put up during the pitch, but the account will now switch to Havas after a pitch which involved “a number of undisclosed agencies”.
Havas will be responsible for Ubisoft's media planing and buying, as well as digital and data services.
Havas Media UK chief executive Paul Frampton said it was a great win for the agency.
“We look forward to delivering the Havas vision of unifying data and content to create truly meaningful connections with loyal gaming communities and new audiences,” Frampton said.
Ubisoft had a main media spend of $2.4 million in 2014 according to Nielsen, but this would vary according to title launches in any given year.
Both Ubisoft and Havas Media locally have been contacted for comment, while Essence Media declined to comment when contacted.
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