Havas has for the first time in 20 years streamlined its brand architecture and updated its look, making it more modern, meaningful, and easier to navigate for clients, partners and talent.
London-based Conran Design Group, Havas’ strategic branding agency, helped realise the project, producing a unified brand that is powerful, iconic, and timeless, to reflect the group’s integrated model, and further establish its unique positioning around meaningfulness and entertainment.
Marking a defining moment in Havas’ almost 200-year history the refreshed look and reimagined brand architecture will support the acceleration of its strategy rooted in integration.
In Australia, Havas’s brands include Host/Havas, Red Havas, Havas Media, Havas Blvd, H/commerce, Havas People, One Green Bean, Organic, Frontier Australia, Pulse and its most recent acquisition Bastion Brands. Specific changes to these brands will be communicated and rolled out later in the year.
The refresh kicks off globally from June 13 (Paris time), with Havas’ headquarters in Paris and Havas Villages around the globe starting in London, Madrid, Mumbai, and New York, before rolling out companywide, including Australia, in phases.
The update encompasses all Havas physical and digital branding worldwide, including a new corporate website organised by core services, providing a more client-centric experience.
As one of the six largest advertising groups globally with more than 22,000 people in over 100 countries, a single, modernised, dynamic brand elevates Havas’ offer and unlocks value for clients and talent alike.
“This refresh ensures we are treating our brand as a powerful, meaningful business asset and capitalising on our integrated approach to deliver seamless communications strategies that exceed our clients’ expectations,” said Virginia Hyland, CEO of Havas Media Group Australia.
Thom Newton, Global CEO of Havas-owned Conran Design Group, said meaning lies at the heart of the new brand.
“Making the Havas brand a meaningful business asset, meant addressing two fundamental challenges," Newton said.
"The first, to improve client-centricity by integrating the brand architecture system and optimising the navigation of services.
"The second, to make the Havas brand truly distinctive through a new visual identity built around a characterful, modern logotype and signature assets that represent positive momentum.
"The new visual identity and endorsement system will present all Havas networks and operating companies as ‘One Havas’, making the group more meaningful as a multiplier that adds value across the portfolio."
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