Credit: Dan Dennis via Unsplash
Havas reported flat organic growth but posted record net revenue as the France-based global advertising group looks at more acquisitions.
The company posted a 1.5% lift in net revenue to 2.736 billion euros.
However, this was achieved with a 2.5% contribution from acquisitions.
Organic revenue came in at -0.8%, an improvement from the September quarter of -2.3%.
Havas is forecasting net revenue organic growth above 2% in 2025.
“2024 was a historic year of financial performance and transformation for Havas, marking its successful listing on Euronext Amsterdam and the launch of its Converged global strategy,” said CEO Yannick Bolloré.
“Today, Havas is in a very strong position to deliver on its growth objectives and create long-term value, as it reaffirms its status as the strongest challenger in the communications and marketing industry.
“Havas has fully achieved its guidance for 2024, demonstrating strong agility.
“We are committed to driving profitable growth, seizing opportunities in rapidly expanding sectors like digital, retail, customer experience, design and strategic advisory, while increasing our investments in data, tech, and AI, and strengthening our global content at-scale network.”
The company has already completed three acquisitions so far in 2025, following six in 2024, among them Hotglue in Australia.
The company in 2024 launched its converged strategy, featuring an operating System powered by data, technology and AI, with creativity at its core.
The initiative includes a 400 million euros investment in, among other things, data, technology and AI between 2024 and 2027.
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