Multinational consumer goods business PZ Cussons has appointed Havas Melbourne as a creative agency partner.
The agency will provide the Melbourne-based business, which produces brands such as Morning Fresh and Radiant, brand strategy, creative, digital and social services.
Shaun Peverill, marketing director for Australia and New Zealand at PZ Cussons, says the appointment of Havas Melbourne reflects its desire to create engaging creative outputs across its portfolio.
“We’ve been impressed with the calibre of the strategic approach and creative credentials presented by Havas Melbourne on initial projects and they have proven that they can work seamlessly with our marketing team, so we are thrilled to evolve the partnership by engaging them across more brands,” Peverill says.
Matt Houltham, Havas Melbourne group MD, says the strong brand portfolio has “diverse challenges and opportunities” for the agency.
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