International discount retailer TK Maxx has appointed Havas Media as its Media Agency of Record, following a competitive pitch process.
Havas Media will support the brand as it continues to bolster its presence in Australia and challenge the nation’s established clothing retailers with its model of selling designer brands at heavily discounted prices.
Havas Media will provide a full range of media services, including strategy, planning, buying, optimisation, reporting and analytics, drawing on its team of specialists and strength in supporting client decision-making through its expertise and access to data and insights.
Havas has commenced work, playing a key role in the brand’s marketing activity ahead of the busy retail periods.
Tony Dunseath, VP, marketing director, TK Maxx Australia: “Havas Media presented a compelling approach to supporting our marketing and business objectives and share our ambition for where we’d like to take the brand moving forward. They have a breadth of expertise across fashion and retail and we are looking forward to partnering with them as we move into an exciting stage of our marketing plans.”
Virginia Hyland, CEO of Havas Media: “TK Maxx has made a big impression on the market since its launch and we’re delighted to partner with them to support their next phase of growth as they continue to highlight their unique point of difference to capture the interest of shoppers. Our goal is to ensure that every dollar invested is focused on delivering growth by carefully working with meaningful media channels.”
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