Havas Media Group has launched Havas Market, a full-service ecommerce offering focused on digital shopping experiences that generate incremental revenue for clients.
The offering stretches beyond media into ecommerce strategy, operations, analytics, and customer experience.
Virginia Hyland, CEO of Havas Media Group: “We know that up to a third of advertising dollars are wasted because of the poor consumer experience at the point of purchase online.
"Our dedicated ecommerce team has developed a unique approach shaped by combining best-practice customer experience and behavioural economics to remove purchase barriers and increase conversions.
"Our approach means that we are utilising proprietary tools and capabilities that have been integrated agency-wide to enable marketers to navigate, identify, and leverage new and emerging opportunities across the entire commerce space.”
Managing Partner Dan Johns, leading Havas Media Group’s digital performance, data and technology teams: “Central to the proposition is Havas Market Forecast.
"The tool uses a robust methodology to identify the incremental revenue opportunity across client websites and relevant marketplaces.
"The accuracy of Havas Market Forecast opens new performance-based engagement models that align Havas Market directly with client revenue growth.”
Havas Market’s capabilities have been fully integrated into the broader Havas Media business, ensuring ecommerce is seamlessly connected to a single communication approach and enhancing Havas’ ability to work with clients across the full customer journey.
Adam Steward will lead the Havas Market capability in Australia. His role has been expanded from Head of Performance to Head of Performance and Ecommerce.
Steward: “As an agency, we are obsessed with delivering the best media experience, and now that extends to shopping, which we believe should be more seamless for customers.
"The launch of Havas Market allows us to help brands navigate the challenges a post covid world throws their way, as customers demand a more inter-connected and personalised experience, both online and in-store. We deliver this by being a trusted business partner, providing integrated solutions and proven business outcomes,” he said.
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