Havas Media Group has acquired independent media agency Hyland as part of the group’s strategic plans across Australia and new Zealand to provide a "diverse and progressive" media offering.
Hyland’s specialists will integrate into Havas Media Group to form a bigger team.
The new team will see Havas Media Group reach a milestone of over 100 people in the Sydney office with the increased scale providing further growth opportunities for staff from both agency brands.
“Bringing Hyland into the Havas Media Group is great news especially in today’s environment," Havas Media Group ANZ CEO Matt Houltham says.
"It gives us further scale to continue on our growth trajectory and enhances our ability to deliver the broadest range of media and content experiences for our clients. It also provides further stability to clients at a time when they need it most.”
Founded in 2005, Hyland has expanded over the years to work with luxury, beauty, travel, B2B and lifestyle brands.
The agency's client portfolio includes COTY, Etihad Airways, Sydney Airport, Deliveroo and Church & Dwight.
Hyland founder and CEO Virginia Hyland says partnering with Havas is one of the biggest decisions she has made.
"In choosing Havas Media Group, I know we have found a partner that will continue to celebrate our agility and creative team spirit, illustrated already through Havas’ history of acquiring and embracing entrepreneurial businesses," Hyland says.
“In the new COVID world we can continue to do great work that delivers success for clients whilst accessing a greater pool of resource and capabilities.
"Both businesses enjoy similar values and philosophies and our centres of excellence are extremely complementary, which will provide an amazing one stop destination for marketers looking for an alternative integrated agency approach.”
The Hyland team will move into the Havas Village in Sydney next month as a division within Havas Media Group with Virginia Hyland, taking the role of managing director, Hyland Division.
She will work alongside Mike Wilson, chairman, Havas Media Group ANZ and Matt Houltham, CEO, Havas Media Group ANZ, on the agency’s senior leadership team.
“I have known Virginia for 20 years and she is one of the smartest operators I know," Wilson says.
"She has built a great team around her, who have a great pedigree for delivering consistent, high-quality outputs and results for clients, which has been key to the agency’s ongoing success.”
Havas Media Group global CEO Peter Mears says Hyland will make a great addition to the group's portfolio.
“Hyland’s integrated approach to media aligns with Havas Media Group’s philosophy of creating meaningful media experiences – a process that goes beyond the basics of reach and frequency to combine the right connections, context and content to influence consumer behaviour," Mears says.
"We are thrilled to have them join the group.”
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