Hatched Sydney hires two

By AdNews | 3 March 2025
 

Tania Babela and Alex Curry

Independent media agency Hatched Sydney has hired Tania Babela as investment director and Alex Curry as senior account manager.

Babela comes across from Kaimera where she was investment director for the past three years. As the Sydney investment lead, Babela will work across Hatched’s full portfolio of clients.

Babela said from her first day at Hatched, she felt a strong sense of community, with a focus on collaborating as a team toward a common goal.

"There are no egos here; instead, we are all committed to providing the best service to our clients and media partners," Babela said.

"I am eager to work with our clients to explore innovative ways to make an impact on their business.”

Curry joins from Bohemia Group where she was a media manager.

She will now look after clients including the Australian Cancer Research Foundation, Jack Link’s, GPT Office, GPT Retail and Kitchen Warehouse.

Curry said this role allows her to champion client service skills and flex planning muscles.

"The clients, the work and the team have all surpassed my expectations," Curry said.

"It’s refreshing to join a business that values hard work and mutual support in achieving company and personal goals. I'm excited to see what we can accomplish together.”

Hatched managing partner and head of strategy Danni Dimitri said so much great stuff is happening at Hatched.

"Having these two ambitious women join us in 2025 will enhance our client service and product while taking Hatched to the next level," Dimitri said.

"Their experience, drive and attitude align seamlessly with Hatched’s values. They’re already making an impact, helping us to push boundaries and continue to deliver innovative solutions for our clients.”

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