Indie media agency Hatched has been reappointed by vehicle part provider Bapcor as its media agency of record, following a competitive pitch.
The agency, first appointed in 2017 following a contractual review, will deliver all media services to the business' brands including Autobarn, Autopro, Midas, ABS & Opposite Lock.
Bapcor retail general manager of marketing Simon Davenport said it’s critical to ensure Bapcor is effectively engaging with existing and emerging audiences more effectively than competitors.
"Hatched is the right partner to enable us to achieve this ambition," Davenport said.
"The agency’s strategic planning approach and tech solutions like HatchediD will allow Bapcor to optimise the consumer experience and, in turn, commercial returns through personalisation.”
Hatched’s identity solution HatchediD launched last year will be utilised to help Bapcor better reach existing and new audiences, drive engagement and effectiveness by taking Bapcor’s first-party data and enriching it through large-scale strategic data partnerships.
This enriched data is then managed and leveraged with LiveRamp’s proprietary technology.
Hatched general manager Rebecca Den Braber said the agency is thrilled to extend its partnership with Simon and his team.
"Their collaborative spirit and clear vision continue to make for a highly rewarding partnership," Den Braber said.
"We’re looking forward to driving even greater success in the coming months.”
The reappointment follows Hatched recently taking on media duties for RACGP – the Royal Australian College of General Practitioners.
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.