Media agency Hatched has expanded its Sydney office with the appointment of managing partners Catherine Edghill and Danni Dimitri.
Hatched Sydney opened in August with Mike Wilson as Sydney Chairman and Simon Porte head of retail.
Edghill now joins the business as general manager and Dimitri takes the role of head of strategy.
Edghill was previously the group business director at Havas.
“Hatched Melbourne has established itself as a great place to work," Edghill said.
"The attention the agency pays to nurturing talent and building long-term client partnerships makes it a force to be reckoned with.
"Sometimes our industry defines success by client billings or the number of trophies in your boardroom. But true success comes from looking after your people, genuinely listening to them and helping to shape their careers.
"In today’s market, that’s not something you can compromise on, and, ultimately, it means better output for our clients which is what we’re here to deliver."
Dimitri. “Ethnically diverse leadership draws out the talents and contributions of everyone, irrespective of their cultural background.
“Our goal is to deliver culturally reflective work. If we understand and reflect people better – whether that’s our team, clients or potential customers – that will lead to growth."
Dimitri, formerly head of strategy at Havas: “We’ll be getting back to the fundamentals of comms planning. That means immersing ourselves in our client's world to better understand the real business problem and plan effective communications that grab and hold people’s attention.
“With a fresh take on planning, and unequalled omnichannel retail expertise, Hatched Sydney has the unique ability to drive customers to store and then pull them through store to purchase. That’s not something traditional media agencies are able to do.”
Edghill: “We’re joining a business that has been built from the ground up to give more attention to clients and the media purchased for them. That’s pretty rare in this industry.”
Hatched founder Jack Byrne said: “Cat and Danni live and breathe the Hatched ethos of people first, profit second. With these two in charge, Hatched Sydney will be one of the most exciting and forward-thinking agency offerings in the country.
"It's the perfect complement to what we have built in Melbourne over the past decade, and what Mike and Simon have started to build in Sydney. I can’t wait to see the great things Cat and Danni will produce for Hatched. And the industry!”
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