IPG Mediabrands has appointed Harry Preston MBCS Australia managing director.
He replaces Olivia Warren who heads to New York to become global managing director of IPG’s independent development and production studio Traverse32.
IPG Mediabrands Australia CEO Mark Coad said it's always gratifying to see home-grown talent being tapped on the shoulder to take on global roles.
“Olivia was the driving force behind establishing the MBCS brand in Australia on the back of several incredibly successful client campaigns. We know that she will continue that forward trajectory at Traverse32," Coad said.
Preston is currently Hogarth national general manager.
With 20 years multi-national industry experience, Preston will return to IPG Mediabrands Australia to assume the role.
"We are very excited to appoint Harry Preston as the new Managing Director of MBCS Australia," Coad said.
“With his passion and expertise for driving brand commerce Harry is perfectly positioned to lead our efforts in creating breakthrough experiences for our clients, connecting brands with consumers in meaningful ways."
Preston said he is honoured to take on the role.
“Some of the fondest memories of my career were spent at IPG Mediabrands so I’m excited to return and build on the amazing legacy Olivia leaves," Preston said.
"It’s an exciting time for the business, and a fantastic opportunity to work with such a talented group of people to push the boundaries of what we can achieve in the content space.”
Preston will be based in Sydney and will report to Mark Coad CEO IPG Mediabrands Australia. His position is effective November 1.
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