Independent content and publishing agency Hardie Grant Media has won the Virgin Australia publishing and sales contract following a competitive tender process.
The contract, which has previously been held by Seven West Media's Pacific+ division, includes publishing of the monthly in-flight magazine and digital content creation for the Virgin Australia website and social media channels.
The contract also includes media sales in print and Hardie Grant Media will be partnering with Virgin Australia’s internal advertising sales team to deliver commercial results for the magazine.
“We’re looking forward to partnering with such an exciting Australian brand as they go through a lot of positive change, both as a business and specifically with their content and publishing strategy," Hardie Grant Media managing director Nick Hardie-Grant said.
“There’s a lot of opportunity in airline media as the landscape is changing so quickly and we’ll be working with Virgin Australia to help them navigate changing passenger behaviour, technology, new formats and the commercial opportunities that come with that."
The first issue of the magazine contracted to Hardie Grant Media will be July 2019. Hardie Grant Media will manage the account out of its Sydney office with an editorial team yet to be announced.
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.