Creative agency Hardhat has been awarded Victoria University’s strategic and creative account following a competitive pitch.
Victoria University (VU) provides higher education and vocational education and training programs to over 46,000 students.
The win will see Hardhat lead the charge on all of VU’s integrated marketing efforts, including brand, creative and communications.
VU director of brand and marketing Claire Crowley says the university found Hardhat to be "aligned" to the innovation journey it is on.
"Hardhat really impressed the team with their strategic thinking, innovative creative approach, digital expertise and general passion and drive," Crowley says.
"We look forward to achieving great things together.”
The university's innovation journey began in 2018 with the introduction of a new model for learning called the 'Block Model' which sees students study a single subject in a four-week block rather than traditional models.
Hardhat co-founder Dan Monheit says the results from this innovation were phenomenal.
"VU’s willingness and ability to bring about this scale of change speaks volumes about their challenger mentality, their ambition, and the type of organisation they are," Monheit says.
"We’re thrilled to be on board to help rewrite the rules of what a university experience can be.”
VU joins Hardhat's growing client list which includes Tigerair, Simply Energy, Carsales, VicRoads and Lion Dairy and Drinks.
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