The new Road Safety Education Victoria (RSEV) partnership website, designed by Hardhat and launched this year, provides more centralised access to evidence-based road safety education programs and tools including detailed lesson plans.
The new brand and website reflect RSEV’s strategic approach to delivering best practice education programs aimed at educators, parents and carers, students, young drivers, and the general community to prevent road trauma.
RSEV is a collaboration between the Victorian Government Road Safety Partners – the Transport Accident Commission (TAC), the Department of Transport, Victoria Police and Public Transport Victoria.
The initiative is one of the key actions in Victoria’s Road Safety Strategy 2021-2030, committed to the target of eliminating death and reducing serious injury from our roads by 2050.
Reece Ryan, ECD of experience at Hardhat, said the fresh identity provides clear brand guidance and design direction, helping to align multiple organisations under a new umbrella name.
"Scalable visual way-finding allows educators to quickly browse, bookmark and download the road safety education resources they need with ease," he said.
Anne Harris, director of behaviour, community and education at TAC, said the commission loves working with an agency that deeply understands the purpose behind its mission and why it strives to educate the next generation on important road safety issues.
"We’re confident that this new hub will make accessing trusted road safety education resources a breeze for schools and education providers," said Harris.
The Road Safety Education Victoria website is part of a series of projects with Hardhat and TAC that are contributing to improving road safety education in Victoria.
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