Hardhat Digital has been appointed by purveyors of meat pies and other Aussie delicacies, Patties Foods, to lead development of its new digital platforms.
The agency won the account after a competitive pitch. It will take on digital duties for Pattie's Foods brands Four n' Twenty, Patties, Herbert Adams and Nanna's, redeveloping the company and brand websites.
Work is already under way with Patties’ brand and project manager Sue Clohesy calling the partnership a “good fit".
“The team at Hardhat are as passionate about digital as we are about our iconic Australian brands,” Clohesy said.
“Throughout the pitch process they demonstrated enormous enthusiasm for our business as well as
our brands and we are excited to be working with them on a project that impacts both."
Hardhat's director of strategy, Dan Monheit, said the digital strategy aims to leverage Patties' strong brand recognition in digital.
"Patties Foods is an incredible Australian success story and we’re thrilled about the opportunity to work together. Aussies already adore the brands and products within the Patties range, and digital gives us some amazing ways to strengthen these connections into the future,” he said.
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