IMAA board, leadership team and staff.
The Independent Media Agencies of Australia (IMAA) today celebrates its five-year anniversary.
Launching just ahead of the COVID lockdowns with 20 founding members in 2020, IMAA now has more than 175 member agencies, along with 45 major media partners and support from several industry associations.
“It’s truly incredible just how much we have achieved as an organisation," said IMAA CEO Sam Buchanan.
"From the outset, our mission was simple – to advocate for independent media agencies nationwide. Over time, that vision to raise the collective voice of the sector has diversified into many different initiatives and streams, which have all come together to transform the indie media agency landscape.
“On a personal level, I’m extremely proud of our ongoing commitment to learning and development.
"Education has always been the top priority for our members, and we’ve responded with ground breaking initiatives like our highly successful Academy and Female Leaders of Tomorrow Programme.
"To see these projects become an integral part of professional development for the media sector nationally is a testament to the quality of their delivery and results. I’m looking forward to the next five years and beyond of the IMAA and the independent media agency sector – it’s going to be transformative.”
IMAA chair Jacquie Alley said the focus has always been on collaboration, providing an environment for indie agencies to come together to tackle the unique challenges they’d often faced alone.
"Over the years, we’ve seen our efforts expand to advocacy work, while also laying the governance foundation of sustainability, DE&I and reconciliation for our members," she said.
“Most importantly, we’ve achieved our goal of fundamentally changing the media landscape – we’ve given a voice to the independent media sector nationally, which has been felt on a global scale and replicated, with the establishment of the IMANZ in New Zealand.
“As we celebrate this milestone, we look to the future – we’re now focused on taking the IMAA to new heights, with a renewed mission to influence change and growth across the entire industry. I’m incredibly proud of what the IMAA has become.”
The milestone coincides with the organisation’s Indie-Pendence Day conference, which will be held today in Sydney.
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