As part of its 50th birthday celebrations, The Australian has released the first work from its collaborative project, Fishburners. The result is Storyline, where people can get the story of their lives, as told by The Australian, by putting their date of birth into the social media tool.
Storyline comes via News's partnership with technology co-working space Fishburners and was the first challenge set to the loose collective of start-ups, freelanceers and small businesses.
As well as serving up the front page of The Australian on the day users were born, the tool also gives users a run through the news events that have shaped their lives, or at least the last 50 years of it.
Of the project The Australian’s chief executive Nicholas Gray said: “The Australian turns 50 today. We’re celebrating our proud past and exciting future by releasing Storyline which showcases our wonderful archive of front pages, stories and imagery in an innovative, immersive and interactive way.
Storyline was developed by Native Empire after an initial briefing of the idea to Fishburners’ digital start-up community. News Corp Australia and Fishburners announced a partnership in December 2013.
Meanwhile the paper had a few more full page ads than usual as brands including the Commonwealth Bank and David Jones put their hands in their pockets for a birthday present. Westpac also took out an ad.
To view Storyline, visit theaustralian.com.au/storyline.
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