Independent media agency Half Dome has been appointment to handle performance media and SEO for specialist insurance provider NTI.
Half Dome will be responsible for managing all performance media, SEO and strategy, plus CRO and data analytics in partnership with tech agency Digital Immersion.
As a joint venture between Insurance Australia Limited (CGU Insurance) and AAI Limited (Vero Insurance), NTI is an Australian specialist insurance provider in the transport and logistics sector, offering insurance products including truck, mobile plant and equipment, cargo, marine, and roadside assistance, as well as risk advisory services.
“Right from the first meeting, NTI and Half Dome just clicked. Our product is perfectly suited to helping them unlock their next phase of growth across media strategy, performance and SEO, and our teams get on like a house on fire. They’re also super smart marketers so I know we will do some great work together," Half Dome co-founder and head of clients Will Harms said.
NTI digital marketing & media manager Charlie Mayne said the team was impressed with Half Dome’s responses during the pitch process.
"Not only did they clearly know their stuff, but it also felt as though we were on the same page, both professionally and personally, from the outset," Mayne said.
"NTI’s in the midst of significant growth and evolution, and we’re excited to have chosen the right partner to challenge us and propel us forward – we’re looking forward to getting stuck in with the team.”
Half Dome co-founder and head of growth Joe Frazer said this move into the Queensland market was an exciting next step for the agency.
“We are really excited to be working with NTI as our agency continues its growth trajectory. We are proud to continue delivering market-leading work for clients across Australia who are like-minded and want to do boundary-breaking work.”
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