Eco-friendly bedding company Ecosa has appointed independent media agency Half Dome.
Half Dome will develop and execute a comprehensive media strategy to support Ecosa's growth plans, and the appointment reflects the agency's commitment to evolution and growth away from being solely focused on digital media to a full service offering.
"We're thrilled to welcome Ecosa to our growing roster of clients and our appointment demonstrates that our new ‘Whole Potential’ positioning is resonating,” said Joe Frazer, co-founder and head of growth of Half Dome.
"Ecosa’s commitment to sustainability and eco-friendly bedding aligns perfectly with our agency's values, and we're excited to help them take their brand to the next level."
Rowena Graham, Ecosa head of brand, said Half Dome was an ideal fit from the start of discussions.
“As a sleep solution pure player in a competitive category, we relate to Half Dome’s strong digital credentials and challenger mindset," she said.
"The team approached our brief holistically and with impressive evidence-based thinking. We look forward to drawing on Half Dome’s expertise to achieve greater reach and help the millions of people suffering from poor sleep."
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