Independent media agency Half Dome has expanded its remit to SEO services for its client GMHBA and Frank Health Insurance.
Consolidating paid media and SEO at the agency, former Disney SEO specialist Riccardo Ilari has been appointed as the agency’s SEO Manager.
Ilari brings a strong passion and expertise in content management and web performance analysis.
Helen Stevens, GMHBA chief marketing officer, said after a year of working together, Half Dome has become a true extension of the team and garnered a strong understanding of our business.
"It makes sense to extend the remit to accelerating our SEO program of work over the next 12 months," Stevens said.
"I’ve been impressed by the pace at which Half Dome has unpacked a range of technical opportunities that will help inform our SEO roadmap and ultimately, deliver further growth.”
Will Harms, Half Dome co-founder and head of strategy, said consolidating GMHBA and Frank’s SEO and paid media activity under one roof aligns with Half Dome’s mission of going deep with a handful of key strategic partners.
"There have already been significant benefits in executing a ‘Whole Search’ approach including gaining an even deeper understanding of GMHBA’s business," Harms said.
"We love working with Helen and her impressive team and thank them for the opportunity to build something really special.”
Ric Ilari said he is thrilled to join Half Dome as SEO manager.
"I have accumulated extensive experience over many years working in various European markets, concentrating on enhancing the web experience for different brands through content optimisation, technical audits, and UX recommendations," Ilari said.
"My objective has always been to elevate SEO as one of the most significant and engaging channels in the digital marketing landscape.
“Having the opportunity to further my journey in the Australian market, especially for expanding brands like those at Half Dome, is a great chance for me to contribute my expertise while also grow professionally and personally within an agency that upholds high values and exhibits a keen interest in technological development.”
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