Global healthcare company Haleon has chosen Vistar Media as its preferred partner for programmatic out-of-home (OOH) across all key markets.
Through this partnership, Vistar will collaborate with Publicis, Haleon's media agency, to power OOH campaigns worldwide by leveraging Vistar’s demand-side platform (DSP) to execute data-driven, highly personalised digital OOH campaigns at scale.
The move comes a number of weeks after PubMatic was selected by Haleon as a preferred supply partner to streamline access to video, display, and connected TV (CTV) inventory globally.
Vistar Media’s APAC MD, Ben Baker, said its exciting to see this partnership amplify the impact of iconic brands like Panadol and Voltaren, both essentials in the everyday lives of Australians.
"At Vistar, we’re all about leveraging technology to connect brands with people in meaningful ways, at the right moment and in the right place," he said.
"Working alongside Haleon and Publicis, we’re ready to deliver campaigns that are not only innovative but also resonate deeply with consumers across Australia and the globe."
Haleon's global investment director, marketing edge, Brook Minto, said partnering with Vistar Media lets the company push boundaries in digital OOH advertising, combining innovation with purpose.
"Their expertise and cutting-edge technology empower us to elevate the quality of our media investments globally, in a way that truly aligns with our values," said Minto.
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