Global creative and media agency VaynerMedia Asia Pacific has appointed Yash Murthy as group creative director.
Murthy will lead the creative vision for the agency, working in partnership with head of Australia Amy Bradshaw.
Murthy over a decade experience at creative and media agencies, such as AKQA, Ogilvy, and M&C Saatchi. Murthy is a leader with wide-ranging creative, strategy and social experience.
Most recently, he was the head of creative and strategy at Guzman y Gomez, leading brand strategy, campaign development, content planning and production.
Amy Bradshaw, head of Australia VaynerMedia, said: “At VaynerMedia, we are focused on audience attention and relevance to drive our clients’ business.
"With his hybrid background as a business and creative leader, Yash truly understands our integrated approach and is well positioned to drive real impact for our clients and VaynerMedia’s growth."
Murthy said: "I couldn't be happier to join Amy and the team here at VaynerMedia Asia Pacific in their Australian office.
“I firmly believe that we're in the midst of a fundamental reimagination of how brands are built, consumed and cultivated –– one that VaynerMedia’s vision, operating model and most importantly, people, are uniquely equipped to deliver on.
"Partnering with our clients here in Australia to create this future in big, bold and impactful ways is a prospect I'm incredibly excited about."
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.