GroupM, following the release this of its outlook for the US, has released its forecasts for the Australian media market.
A drop in consumer and business confidence resulted in a soft start to 2019, according to the GroupM analysis.
"The largest category, automotive, is expected to decrease as new car sales decline due to economic uncertainty," GroupM says.
"Uncertainty is also affecting spending in retail supermarkets, food and restaurants. However, the federal election and Tokyo Olympics will stimulate the market in 2019 and 2020, respectively.
"While growth is still anticipated, the demand outlook forecast has contracted given the economic uncertainty both globally and locally.'
The forecasts:
And market share:
And the forecast percentage change:
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