GroupM has appointed Venessa Hunt to the newly created position of GroupM head of mobile.
Hunt joins GroupM on 15 February from her current post as head of mobile strategy and advertising at Yahoo7. She previously headed the Australian and New Zealand launch of Appsnack, Exponential’s mobile division and was co-chair of mobile industry group AIMIA in 2015.
GroupM says Hunt's appointment underlines the growing importance of mobile marketing.
“Mobility now plays a critical role in an advertiser’s communications strategy," GroupM chief digital officer John Miskelly says.
"Therefore, it is incumbent upon us to be ahead of the curve in this space for our clients, which I why I am so thrilled for Venessa to be joining GroupM,”
He added that her appointment signals GroupM’s continued emphasis on helping clients navigate the growing importance of mobile marketing and deliver an effective mobile experience.
“She is without doubt one of leading thinkers on mobility within APAC and having her on board will help solidify and strengthen our expertise in this area," Miskelly says.
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