GroupM has named MEC Chief Investment Officer Sebastian Rennie as Danny Bass' replacement in the groupwide chief investment role.
Bass handed in his resignation this morning in a shock move to rival media network IPG Mediabrands' where he will take on the CEO role vacated by Henry Tajer.
AdNews understands that Rennie's appointment was already in the works – but moved forward on Bass's resignation – suggesting that GroupM was intending to announce Bass as CEO to replace current CEO and chairman John Steedman in the near future. It is still not clear who might be a front runner for Steedman's role.
Rennie has more than 15 years media experience in the UK and Australia.
GroupM Australia Chairman & CEO John Steedman said: “Seb is one of our brightest talents and is widely respected in the market by both media owners, clients and competitors. At GroupM, we value being able to retain our best and brightest by offering them opportunities within the group.
“I’d also like to thank Danny for everything he achieved for our clients over his time as Chief Investment Officer and wish him well in the next chapter of his career.”
MEC will announce a replacement for Rennie in due course.
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