GroupM has launched a program to create smarter advertising for streaming platforms.
The Ad Innovation Accelerator aims to evolve the traditional 30-second ad spot by integrating advanced digital technologies and driving measurable results for advertisers.
“We have to craft a future of our industry where engagement, innovation, and outcomes converge,” says Andrew Meaden, global head of investment, GroupM.
BrightLine, Disney, KERV, NBCUniversal, Roku, Telly and YouTube will join GroupM’s Ad Innovation Accelerator at launch.
“As we shape the next era of media where advertising works better for people, it is critical we continue to innovate new advertising experiences with our partners around the world to ensure brands are meeting audiences where they are,” says Meaden.
“With more ad-supported options emerging, advertisers must respect audiences’ preferences and use cutting-edge technology to deliver more personalised content.”
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