GroupM today launched a proprietary model to help marketers into AI to maximise performance and drive value from the technology.
AI Marketing Maturity, developed by data and technology consulting practice Acceleration, part of GroupM Nexus, allows marketers to assess AI readiness across six different vectors and implement AI.
GroupM says surveys show 70% of marketers want to leverage AI but only 4% feel they have the right skills to do so.
“We know our clients are exploring and experimenting with how AI can transform their marketing and their businesses, but it can often be difficult to focus on the highest yielding use cases when a technology is moving so fast,” says Tom Braybrook, managing director Acceleration, Australia.
“Our AI Marketing Maturity Model has been built to help brands maximise business and media performance through harnessing the full power of their data, technology, people, and organisational capabilities - with AI as an enabler.
“It provides a framework for marketers to approach AI in a strategic and considered way, with the confidence that it is linked to clear business outcomes, and will deliver efficient and effective results.”
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.