GroupM, WPP AUNZ’s media investment arm, has become a launch partner in Adobe’s inaugural Advertising Ambassador Program, created to provide the Martech training and support in Australia and New Zealand.
The pilot program is a global first across Adobe Analytics, Audience Manager and Advertising Cloud and will culminate in certification.
Taking part will be GroupM’s agencies: Mindshare, MediaCom, Wavemaker and Essence.
Liesa Newland, GroupM Australia’s Head of Trading Intelligence, says: “As our clients’ needs change, they are increasingly seeking guidance in the Martech arena. GroupM’s Centre of Excellence will provide holistic strategic support, to help brands execute on their technology and deliver their objectives across data, media and creative. Being part of the Adobe Advertising Ambassador programme will help our most data-driven and curious teams to dive into the technology to collaboratively solve our clients’ challenges.”
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.