GroupM Australia, the media investment arm of WPP AUNZ, has appointed Cameron King as its first chief technology & transformation officer.
King will lead the media group’s strategy on digital, technology, and data with functional oversight of GroupM’s proprietary technology businesses Xaxis, Plista and Finecast, and data platforms including [m]Platform.
He will also provide consultancy services to our clients on digital transformation, organisational change management and business optimisation activities.
King joins the business from News Corp where had held the role of managing director, digital revenue. He stepped down from the role in December last year.
“We know digital transformation, technology, data and marketing automation are top priorities for marketers and the Chief Technology and Transformation Officer will play a vital role in giving our clients competitive advantage," GroupM Australia and New Zealand CEO Mark Lollback says.
"This marks a gear change in GroupM’s already market-leading ability to deliver digital, technology and data solutions for clients in a fast-paced customer driven environment.
"We are excited to welcome him into the group to enhance our digital and tech offering to provide our clients with even more firepower to navigate the growing complexity they face in media and marketing and drive business growth.”
He spent 10 years at News Corp developing the digital advertising business, digital products and commercial strategy for one of Australia’s largest digital publishers.
King, also served as chairman of the Interactive Advertising Bureau (IAB) Australia board until January. He will work alongside GroupM agencies MediaCom, Wavemaker, Mindshare and Essence and sit on the GroupM Leadership team.
“Starting the next phase of my career at GroupM, the world’s largest media investment company, and an organisation dedicated to combining the power of media, digital, technology and data to drive client growth is an exciting prospect," King says.
“Clients want business partners that can help them navigate the complex media and technology ecosystem and provide consultancy services on digital transformation all the way through from strategy to implementation and delivery. I’m looking forward to getting started and working with GroupM agencies to deliver that.”
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