Integrated social and digital agency GROUND has been appointed the social and influencer agency for dating app Bumble.
GROUND has also announced the arrival of Danielle Kirk as social and content business director. Kirk joins GROUND with an extensive client-side history, running social and digital for Contiki, Fitness First and most recently Dyson.
Kirk said she's thrilled to be joining GROUND to help connect the dots on social for brands with interesting challenges.
"In my time I’ve seen the growing demand from audiences for good, valuable content," she said.
"But if content is king, context is queen. We at GROUND will be delivering on both fronts with sticky full funnel strategies.”
Kent Pearson, managing partner at GROUND, said after just two months, it’s such a buzz to have a cultural powerhouse brand like Bumble on board.
"It’s also just as exciting to have someone of Danielle’s pedigree to help drive Bumble’s brand bee-haviour in the world of social," he said.
"We’ve also been knocking on a few doors and have managed to open a few, bringing on Zscaler and Hayu to the GROUND family. It’s an exciting journey ahead at GROUND and one that I’m still pinching myself about being a part of."
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