Are Media has appointed Grace O’Neillas editor of the new ELLE Australia magazine, coming in 2024.
Are Media will publish two editions of ELLE Australia next year (autumn/winter in March and spring/summer in September), increasing to four editions in 2025.
O'Neill is currently living in London as the global content editor of Harper’s BAZAAR Australia, representing the brand at international luxury events, including Fashion Week in London, Milan and Paris.
Are Media GM of fashion and beauty, Nicky Briger, said O'Neill is passionate about fashion and beauty, but also committed to tapping into the zeitgeist to uncover the now, new and next which makes her the perfect person to edit ELLE Australia magazine, as well as lead the brand’s omnichannel future.
“Over the past three years, ELLE has become Australia’s premium digital destination for smart, savvy Gen Z and Y women, with an average of 270,000 unique visitors and 530,000 page views a month, reaching a total Australian audience of more than 1.4 million across all touch points," said Briger.
O'Neill said like millions of women around the globe, she has always had a natural affinity with ELLE, a brand that combines authoritative fashion and beauty coverage with smart, rigorous writing that steers the cultural conversation.
“ELLE is a title uniquely positioned to engage with Gen Z and millennial readers across multiple platforms. While the ELLE audience is naturally obsessed with digital, we’ve seen a growing appetite by readers to connect with a tangible, physical product," she said.
"The magazine will offer world-class fashion and beauty imagery alongside razor-sharp cultural analysis, championing some of the most exciting and dynamic creative talent Australia has to offer.”
The re-launch of ELLE Australia magazine strengthens Are Media’s fashion and beauty portfolio, which includes marie claire and Girlfriend.
O'Neill will return to Australia from London this month to begin work on the print edition, which hits newsstands on March 4 next year.
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