GPT Melbourne Central Panorama.
The GPT Group (GPT) will this month enhance its digital media footprint with the installation of 11 new digital advertising screens across three key Australian shopping centres.
The screens will be installed at Melbourne Central, Highpoint Shopping Centre, and Rouse Hill Town Centre, increasing GPT’s digital portfolio to 21 screens across 13 managed shopping centres nationwide.
The centrepiece is The Panorama, a 40-metre LED wraparound screen at Shot Tower Square in Melbourne Central, the largest digital void wrap screen in Australia in an enclosed retail environment.
"As digital media becomes increasingly essential for brands, we’re excited to introduce The Panorama—a world-class, high-impact digital asset that will allow advertisers to connect with their audiences in a compelling way," said Kate Stone, general manager of business development at GPT Group.
GPT’s portfolio of shopping centre assets including Melbourne Central, Highpoint and Rouse Hill collectively attract over 70.7 million visitors annually and generate $2.43 billion in sales.
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