Independent experience marketing agency GPJ ANZ has promoted Troy Graham to group creative director.
Graham brings three decades of creative industry experience, as a published author, award-winning script writer as well as working on above-the line, digital, and through-the-line campaigns.
Graham said he loves working with the GPJ team and feels privileged to be a part of the business.
"I’m excited to create even more powerful experiences with such a talented group of creative people,” Graham said.
“It’s crucial that audiences are entertained – no matter the experience – and we definitely ensure we include those elements when we’re crafting our ideas.
"Plus, we love to include the big and small ‘wow moments’ throughout experiences that bring surprise and delight because they are always impactful and fun.
"But, tying it all together with a meaningful theme and a narrative that runs through every element - that’s what makes an experience truly memorable."
Managing director of GPJ ANZ Christine Mills said Troy’s promotion is a continuation of the agency’s creative growth.
“We have an amazing team of creative minds in-house, each of whom bring a unique set of skills to the agency and bold creative thinking to every project," Mills said.
"Troy encourages that kind of bravery within the team, empowers everyone to really push the boundaries during ideation, and then works collaboratively across all departments to help deliver powerful work that is memorable as well as measurable.
“As GPJ continues to dream, design and deliver extraordinary experiences for our clients, I’m pleased to congratulate Troy on this well-deserved promotion.”
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