Experiential marketing agency George P. Johnson (GPJ) has appointed Chrissie Mills as managing director A/NZ.
Mills started her career and spent 10+ years at Iris Worldwide in London, progressing through roles in client services, marketing & new business in markets including Singapore, China, South Korea and Australia. Most recently, Mills led Gyro A/NZ, a B2B specialist marketing agency within dentsu, working with global leading brands across B2B and B2B2C strategy, creative, analytics & media.
Mills said: “I am delighted to have joined George P. Johnson at a time when experience marketing is leading the way for brands wishing to connect with their most important stakeholders, regardless of medium.
"Having worked in agencies from a wide spectrum of disciplines, I hope that I can bring a fresh perspective to GPJ and help drive its evolution and focus on experience marketing.
"The scale and diversity of GPJ’s skills in Australia and New Zealand as well as the dynamic clients it serves is testament to GPJ’s leadership position locally and globally, and I look forward to contributing to the ongoing success of the business."
Ben Taylor, CEO of Asia Pacific for Project Worldwide (GPJ's parent company), said: “Chrissie has demonstrable capability and passion for leading successful agency teams. The last few years have driven us to revolutionise our offerings and I am excited about what Chrissie brings to GPJ.
"With her broad background leading both experience and more traditional B2B agencies I’m looking forward to seeing how these combined factors support our clients to an even higher level”.
GPJ officially opened its doors in Sydney, Australia in 2000 and now has locations in Melbourne and Auckland, as well as strategic relationships in Perth, Adelaide, and Brisbane. Key GPJ clients in Australia include IBM, Toyota, ServiceNow, AWS, Oracle, Atlassian, Optus, Kyndryl, Vodafone and more
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