In a blog post, Google announced the launch of My Ad Center ,which gives users control on the kinds of ads they see across Google including search, YouTube and discover.
As teased earlier this year during the Google I/O conference, users will also be able to block sensitive ads and learn more about the information used to personalize their ad experience. This will apply anywhere a user has signed into their Google Account.
Google VP Jerry Dischler said in the blog post: "You will never have to spend time searching for the right control or decoding how your information is used. Instead, you can manage your ad preferences without interrupting what you’re doing online.
"Imagine you spent months researching your latest beach trip, and now that you're back, you don’t want to see vacation ads. With My Ad Center, you can just tap on the three-dot menu next to a vacation ad and choose to see less of those types of ads.
"You can also choose to see ads about things that you care about, like deals for sneakers or holiday gifts for your loved ones."
Users can turn off ads personalisation and certain ad topics completely on My Ad Center. Users will still see ads, but they may find them less relevant or useful.
Users can also now decide what types of their activity is used to make Google ads they're shown.
In the past, if a user's YouTube History was on, it automatically informed how ads were personalized. Now, if users don’t want their YouTube History to be used for ads personalization, they can turn it off in My Ad Center, without impacting relevant recommendations in their feed.
My Ad Centre example
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