Alessandra Alessio.
StackAdapt has appointed Alessandra Alessio director of marketing for the APAC region.
Based in Singapore, she joins StackAdapt following a 16-year career at Google, covering B2B marketing and sales roles, with a focus on adtech, measurement, and data privacy solutions. Alessio has worked in APAC for twelve years, of which eight years was spent in the Australian market.
In her most recent role, she served in the APAC Scaled Ads marketing team.
Alessio said she was drawn to StackAdapt for its powerful multi-channel media buying platform and its incredible culture, which prioritises delivering exceptional service to agency and brand clients.
“With significant growth plans for APAC, I’m thrilled to help drive the next phase of expansion and innovation in the region," she said.
StackAdapt Asia-Pacific VP Liam McCarten said her deep understanding of the company's audiences, the industry and the region will only fuel the ability to grow the brand and business.
"We've made a lot of progress in growing our visibility across APAC, but no doubt Alessandra will lead strategies and tactics that will elevate our standing and differentiation even further," he said.
"We really believe we're building a standout team in the industry. Alessandra fuels that belief.”
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