SYDNEY: Professional hair colour company Goldwell has appointed Bashful as its planning and creative agency for all media, point of sale and promotional activity.
The account was previously with Spin Communications, the former agency of Bashful founders Simon Bookallil and Emil Vrisakis.
Goldwell will roll out its next campaign in July, a follow on from the recent ‘Colour Changes Everything’ promotion. The latest campaign instalment will go out across outdoor, online, print and point of sale.
Bashful has also added General Pants Co. to its client roster, and will undertake a strategic review of the brand's marketing activity together with a full study into consumer preceptions of the brand with a view to helping the company develop future communications.
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