Queensland outdoor media provider GOA is offering more than $1 million worth of free advertising space through its 2020 Community Partnership Program.
The program aims to raise awareness of positive, community-focused initiatives with applicants having to pitch creative campaign ideas to earn the ad space.
Each year, GOA invites charities and community organisations of all sizes to enter its program showings its support for advertising campaigns in the ‘for good’ category.
Chosen organisations will be given access to Brisbane’s biggest large screen network, including The Iconic Series and The Goa Grid.
GOA's network is viewed by audiences of more than 1,000,000 people each day across a total of 44 digital sites.
The OOH company's community partners will be afforded Instagram, weather feed and RSS feed integration, along with geo-targeted messaging to help bolster their campaign.
“The Community Partnership Program, from its conception, has always been about raising awareness about worthy causes and initiatives, as well as giving back to the Queensland community," says Chris Tyquin, CEO and joint managing director, GOA.
"Supporting a wide array of community groups, arts organisations and charities with our state-of-the-art technology and expansive digital billboard network is something we are very proud of here."
Over the past four years, GOA has helped bring to life a number of campaigns which have generated results for the community partners.
The 2018/19 Anglicare Arts&Minds campaign, aimed at spreading the word about mental health and the value of art therapy, had more than four million impressions and raised money for the cause.
The campaign was also awarded the Outdoor Media Association’s Grand Prix campaign for Quarter 2 and Best use of Innovation award, as well as gold and silver medals at the annual BADC Awards.
Past winner, the Great Barrier Reef Foundation, made excellent use of GOA’s network of digital billboards, raising awareness about reef conservation.
The campaign recruited new "reef scientists” by using a fun online game.
Once someone completed the game to identify what’s great and not great about the Barrier Reef, their name was broadcast across The Goa Grid to show they are helping keep the reef great.
The campaign reached more than 600,000 people in QLD and incited a huge amount of action, with 2,500 people completing the quiz.
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