Global gaming giant Azerion today launched into the Australian market following the successful JAPAC integration with digital advertising company Inskin Media.
Georgia Woodburne, previously GM for Inskin APAC, is now managing director for the JAPAC region at Azerion, a digital entertainment and media platform.
“The integration into Azerion presents enormous opportunities for our existing and new clients," says Woodburne.
"External agencies want fewer, bigger and better partners to engage with and, from an internal perspective, the merger further supports Azerion becoming a leading digital platform and presents more opportunities for creativity, product offering and talent acquisition."
Lizzie Grant, operations and commercial director (JAPAC) at Azerion:."We have always prided ourselves on our high quality creative and light touch integration with publishers. Inskin’s merger with Azerion will not only mean increased operational efficiency, but also additional ways of monetising publisher inventory through new technologies, targeting capabilities and an expanded product suite."
Globally, Azerion serves the best interest of advertisers, digital publishers, game creators and consumers. Azerion currently caters to more than 425 million active users, 340,000 advertisers and has more than 17,500 game titles across its portfolio of 2,400 game portals.
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