XXXX has launched a massive State of Origin campaign, via creative agency Thinkerbell, across the Sunshine state.
For the second year running XXXX has removed its iconic logo from the left sleeve of the Queensland jersey and replaced it with a postcode of the player’s choosing.
The aim is to celebrate the contributions of the broader community in supporting the Maroons players.
“We know that it takes the support of many along a player's journey from local junior to QLD Maroon. Players last year embraced the opportunity to celebrate the contributions of their communities by proudly displaying their postcodes on their jersey," said Lion Head of Marketing - Core Beer, Chris Allan.
Tom Wenborn, Executive Creative Tinker, Thinkerbell, said there’s such a rich history between XXXX and the Maroons.
"You can’t really imagine one without the other, and that feeling of connection seems to run from the players on the field to communities all over Queensland.
"It’s been an absolute pleasure for our team to find a way to capture the passion and love of the fans and put it on display.”
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