Digital out-of-home (DOOH) player Gipps Outdoor has launched in Brisbane.
A new player in the DOOH space, Gipps Outdoor will refresh the static billboard site on the corner of Gipps and Ann Streets in Brisbane's Fortitude Valley.
The former landmark and static billboards have been replaced with two digital screens offering over a combined 200 square metres of facing.
“We are here for advertisers who want to break the rules of traditional DOOH and deliver a brand story that evokes a memorable experience for the audience," Gipps Outdoor manager Troy Boschma says.
"We appreciate that many brands are re-emerging post COVID and looking to gain momentum as quickly as possible.
"Our unique DOOH offering enables brands to capitalise on the returning driver market in a more innovative and creative way and being on one of Brisbane’s most iconic locations, we are able to impact the tens of thousands of drivers that cross into this intersection every day."
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